Monday, 28 February 2011

Analysis of existing double page spreads


The colour scheme within this Mojo article cleverly relates to the famous Nirvana image of a yellow smiley face against a black background and the heading "About A Band" clearly makes reference their song 'About A Girl', it's even written in the same font as the band's name when appearing on their album covers. This shows that the double page spread is well targeted towards Nirvana fans and that Mojo expect readers to share in their knowledge of the band, the frequent similarities to the band's own work seems flattering as if in tribute to their image. The bright yellow results in attention being instantly focused on the text within and also has ironic connotations of happiness and sunshine. This juxtaposes Kurt Cobain's emotional lyrics and personal troubles as well as slightly complimenting the clear contrast between the black and white image, this could link to both the happy and depressed sides of his character. The black and white image seems classic and iconic due to the devoted fans frantically reaching towards him "at Nirvana's first UK festival appearance". Kurt appears quite calm in contrast to the cahos within the audience, this could possibly symbolize a sense of acceptance at his success, although his mouth is slightly open which could also hint at shock. His clothing and general image also fit the classic look of a rock musician through the heavily ripped jeans, leather jacket, long hair and guitar. Kurt's hair is also covering his face which could seem as if he's hiding himself away and doesn't want to be seen, yet he's clearly willing to become involved with the fans by leaving stage to interact more. Instead the flowing hair could therefore highlight the movement and pace of the gig and reflect upon the loud, unignorable sound of Nirvana. Relating again to the music, he is playing a guitar in both images which could symbolize how it was a consistent and important part of his life and suggest that Mojo focus on the actual music rather than the musicians life. The second smaller image seems personal as it appears to have been taken at home which suggest that the article is deep and honest. The two images together could symbolize a journey, for example, Kurt practising instruments in his bedroom and possibly dreaming of a music career then growing into a loved frontman performing to a crowd.


"No Typical Girl" stands out straight away because it is the only large piece of text within the page and there is nothing else but white surrounding it, this draws more focus to an already controversial statement. The title initially appears very stereotypical and because Uncut aren't even trying to hide it this could suggests that they are an edgy magazine, possibly with fixed ideas. The term "Typical Girl" seems to be as subverted as possible within the images which could imply that to be a female musician in a still male dominated industry, you may need to embody as little feminine traits as possible. However, this feature is actually focused on Ari Up from The Slits who had a song called 'Typical Girls'. This shows that although instantly controversial, Uncut have actually used a clever song reference which will appeal to more of a niche market who know The Slits more thoroughly.


The main image within this article provides a feel of togetherness and unity because all band members are positioned close together and the natural style of the photo captures how they seem comfortable and content around each other. Their aesthetics seem to compliment each other as well because each member has dark long hair and because of their flamboyant clothing, they seem quite unusual which could relate to their music. All band members are positioned around the singer to symbolize his lead role and possibly imply that he may have greater status and respect within the band. The use of black and white images on the other page also highlights the vibrant and quite luxurious colours and costumes within the facing image even more. This could almost imply that The Crazy World Of Arthur Brown are such an elaborate and unique band that the people they work with are over shadowed and therefore appear black and white. The large image of a vinyl record also demonstrates that this magazine is highly focused on the music itself which is also apparent in the title 'FIRE!' as that relates to the band's hit song- meaning that readers are again expected to know history from the featured musicians.


Through incorporating personal childhood photographs and usually unseen images this suggests that the article will be focusing on very deep and intimate aspects of Freddie Mercury's life. This implies that Mojo have spent time and effort collecting intense knowledge, possibly insinuating that they as a successful magazine have to right to research and publish such personal stories. However, this could simply be as a sign of respect towards Freddie's talents and charisma more so than any form of meaningless gossip, this idea seems evident through Mojo being a magazine that focuses on music more so than musicians and the images used seem natural. The black and white almost sentimental and honest, meaning that the text will be written with sensitivity and heart, earning the magazine more respect. Within the majority of these images Freddie almost appears unrecognizeable, this could imply that the article is targeted solely towards Queen's dedicated fans, or to perhaps highlight that Freddie may have been insecure in hiding behind a flamboyant mask of stage confidence. The latter suggestion could be backed up by the quote about Freddie's shyness and how "he desperatetly wanted to fit in" These are interesting and shocking statements about a man famous for being so extravagent and theatrical, such an uncharacteristic quote may result in confusion and interest about who could have been the real Freddie Mercury and ultimetely intreage Mojo buyers to read the article. 


There is use of both natural and artificial lighting within the main photo of Paul Weller which could hint towards the lighting used within his performance and because the bulbs are above the band, they could almost symbolize a halo. Thus could reflect upon Weller's legendary position within the music industry and even more so the 'godlike gemius' award NME have previously gifted him. His name is 'up in lights' which could reflect a life long dream being achieved, or perhaps it could symbolize that he is still hugely successful without The Jam and could therefore have more independence with his music and his touring. Paul singularly stands out above the band members not just aesthetically by being dressed respectably, formally and noticeably, but his posture and central positioning also seems more important than the others. This will be due to his position has a well known front man and because the article is written about him not his band. The careless expression on his face however, and the way he is holding a cigarette, could imply attitude or toughness, possibly relating to the loud and honest sound of his music as well as the more modern feel of NME's writing style and regular article features. The three insert photo's also capture the essense of touring and therefore hint at the article topic, because Paul Weller is topless and surrounded by young girls within the middle image, this demonstrates that he is still going strong with a devoted fan base and frequent attention although he is older than more current musicians today. The relaxed smile on his face and the way he is projecting his chest forward imply confidence, almost experience and could also suggests that he appreciates the attention. Not forgetting the music however, the bottom image of Paul writing out what appears to be a set list highlights the work put into song writing and touring. Because he is sat down and focused on the task this implies a feel of dedication, commitment and independence which could relate to the fact that Paul has always wrote and played his own songs and cares personally about what he does. This will demonstrate a strong and trustworthy example towards the NME readers.

Saturday, 19 February 2011

Week three

In week 3 we studied a variety of magazines for inspiration which resulted in me having a lot of ideas for what I could focus my main article on. I considered a Britpop reformation theme with props such as union jacks and mentions of bands such as Pulp and Suede. I thought this would appeal to a wider audience as that music genre consists of a variety of musicians and there is a lot I could have spoken about within the double page spread. Photo’s would have been a slight issue however because although it would be simple to interpret a Britpop look, I wouldn’t be able to find any body who looked similar enough to the actual musicians. I also considered a feature on The Cure because they have announced a headline slot at Bestival and there is alot that I could have spoken about for them. Although they have a trademark, recognizeable look as well, the same issue would have occurred with photographs. This also got me into thinking about a festival issue but because there are so many to choose from and I had a slightly limited amount of existing portrait photographs I realised it would be simpler if I first considered who I know that could look most like a musician and would also be willing to model for the photographs. With this in mind I decided to choose Hole because I know somebody who could resemble clear similarity’s with Courtney Love. This will be easier because she also has blond hair and I think we will manage to re-create a similar look. During the rest of the week we also practised analysing front covers by discussing the feel and colours of some existing examples through discussions and research in preparation for our own analysis of existing magazines. Finally, at the end of the week we also created a questionnaire to ask our target audience about such magazine features as layout styles, the font of articles and the location of images. This will help to gain a deeper understanding of how to create our own front cover, contents page and double page spread by asking what our target audience look for and enjoy reading already. It will help me especially to narrow down some of my ideas and gain a clearer perspective of what people want and therefore how I can achieve that. I have posted my questionnaire below and have also started to ask people who I know read music magazines to answer it.

Thursday, 17 February 2011

Audience Questionnaire

1. What's your favourite existing music magazine?
Q
NME
MOJO
UNCUT
MIXMAG
KERRANG!
THE WORD
CLASSIC ROCK
ROLLING STONE
Other -


2. Why do you like that particular magazine?


3. What type of articles and magazine features do you enjoy reading?
GIG REVIEWS
FESTIVAL REVIEWS
ALBUM RELEASES
INTERVIEWS
ON THE ROAD WITH
BAND HISTORY
GOSSIP
SINGLES
Other -


4. What is your favourite music genre?
ROCK
INDIE
GRUNGE
ALTERNATIVE
DANCE
RAVE
FOLK
POP
Other -


5. Which bands would you be most interested to read about within your chosen music genre?
ROCK -
INDIE -
GRUNGE -
ALTERNATIVE -
DANCE -
RAVE -
FOLK -
POP -
Other -


6. Which type of front cover images appeal to you?
PHOTO'S OF A WHOLE BAND
PHOTO'S OF JUST A SINGER
USE OF PROPS/ OBJECTS
FAMOUS RE-USED PHOTO'S
PHOTO'S OF MALES
PHOTO'S OF FEMALES
Other -


7. Do you prefer images to be posed or natural?


8. Do you prefer images have...
A LOT OF COLOUR
WARM COLOUR
COLD COLOUR
LITTLE COLOUR/ DARK
BLACK AND WHITE
Other -


9. Do you prefer image locations to be...
OUTDOORS
INDOORS
INTERESTING BACKGROUND
LIVE GIG PHOTO
Other -


10. Do you prefer contents pages to be...
IMAGE DOMINATED
TEXT DOMINATED
ORDERLY
Other -


11. Do you prefer double page spreads to be...
IMAGE DOMINATED
TEXT DOMINATED
ORDERLY
Other -


12. Do you like magazine text to have a specific colour scheme?
YES / NO / DON'T MIND


13. If so, what type of colours would appeal to you?
PRIMARY COLOURS
DARK COLOURS
A VARIETY OF COLOURS
Other -


14. What style of font do you look for in a magazine?
ROUNDED
SHARP
ITALIC
CAPITAL LETTERS
Other -


15. Would you be more interested in buying a magazine with...
FREE POSTERS
FREE CD'S
SPECIAL FEATURES
NONE


16. Do you appreciate lyrical references within magazine texts?
YES / NO / NOT SURE


17. Would you prefer quotes to be used on...
MAGAZINE FRONT COVERS
DOUBLE PAGE SPREADS
BOTH
NEITHER 


18. Do you feel that front covers, contents pages and double page spreads look better when all similar?
YES / NO / DON'T MIND


19. What is the highest price you are willing to pay for a music magazine?
£1
£2
£3
£4
£5
Other -


20. Would you enjoy reading a magazine with...
SPECIFIC KNOWLEDGE OF A PARTICULAR MUSIC THEME or
A BROADER MUSIC DISCUSSION OF DIFFERENT STYLES

Sunday, 13 February 2011

Week two

After completing the preliminary tasks we began to study the general concepts of a music magazine by initially answering the basic question - what is the purpose of a music magazine? We then brainstormed all the different purposes and the methods of advertising those purposes and thought of as many music magazines as we could before being introduced to many examples of Q, NME, Kerrang!, Mixmag and The Word. After this we spent a few lessons studying the general codes and conventions of popular music magazines then completed a 'draw from memory' task. This involved studying a front cover then trying to re-create as much of it as we could remember without looking at the same time and still creating a similar interpretation. Our group won this task and I feel the lesson helped me to consider the finer details of magazines such as the barcode, issue number and date which need to be present but are not the first thoughts when picturing front covers. After this lesson and towards the end of the week, we decided on a specific genre we wanted our own music magazines to be based on. I decided upon indie rock because they are the music genre's that I know most about as I am interested in them and have studied/ read more indie rock magazines than any other genre so have a clearer understanding of which bands I could include and which types of images to collect.

Wednesday, 9 February 2011

Week one

Last week we received a preliminary task of creating a school magazine front cover and contents page. We began with researching and analysing the codes and conventions of a variety of existing school magazines to gain inspiration and understanding. We then took our own medium shot photographs of each other to use on our own front covers. The entire process was created on Photoshop, such as editing and text inserts; this was followed by the making of a contents page then posting the initial drafts and the end results on here. This initial task was then concluded by an evaluation of our finalised work. Although a week seems like a short space of time to complete that amount of work, I was able to plan well and manage my time because I was aware of the deadline- this ultimately made me work quicker and I am pleased with the results.

Monday, 7 February 2011

Evaluation of my magazine cover

Studying the previously analysed school magazine covers, in comparison to mine, I feel that my interpretation generally includes a lot of similarities between the popular codes and conventions apparent within those covers and contents pages that I have studied. Such forms that my front cover has as well as those studied, include a bold title that relates to the colours of my school logo and a large school related image, as present in 'CHiLL' magazine. My contents page similarities include a list format, a few images and sectioning of certain page themes such as in the 'evolve' magazine.


Although mine shares similarities I wouldn't say that my front cover seems overly similar to any of the others, because my main image fills the entire page and the cover generally has a fuller, busier feel. If I had to choose which magazine covers were most similar to mine I would say they were 'Fusion' and 'evolve' because they all seem to share a modernized and more colourful feel, I feel this may be due to the fact that those school magazines were the largest inspiration to me out of all the others I studied.


In comparison, the differences of my magazine include the lack of school logo that I have, this is due to the complications of original images and the inspiration of some covers not including logo's either. My cover and contents page also do not include the month of release or a colour theme, I feel that a specific colour lessons variety and adds boundaries so did not include one within my front cover, yet I did in my contents page to add contrasting order and structure.  

As I fan of photography, I was previously experienced with using camera's, including the ones used for this task, so I found that aspect of the work enjoyable and understandable as appose to difficult. Because my photograph was taken inside, the majority of lighting was artificle, however, the subject model was positioned near a window so there were also some aspects of natural light. The creative and arty wall in the background injects a colourful and bright feel to the photograph which I am pleased with and I feel the bussiness will draw attention and interest, similar to such studied magazines as 'evolve'.

The main tool I used in Photoshop was the text insert during the creation of the magazine title and sub-headings, and the move tool to include extra images from other pages onto the main document. With a fair amount of practise beforehand, I was able to use Photoshop rather successfully and quickly which made the process a lot less complicated. I decided to only increase the brightness and contrast slightly within the images because I am personally not a fan of overly edited images as I feel they don't portray much photography talent and they take away the natural, honest look of the photos. I also cropped  them slightly to focus more on the important subject and to fit neater on the page. I am pleased with completed front cover mainly because I like to look and composition of the main image.

Magazine plan

Here is a drawing to show how I want my school magazine cover and contents page to look like...





And how they now look when complete...



Thursday, 3 February 2011

Analysis of school magazines

 1) I feel that this magazine is quite boring and plain. Although the blue colours relate nicely to the school uniform, providing a sense of togetherness and pride within the student snap shots, there seems to be a lot of white gaps and the general layout doesn’t seem to be very thought out or unique. Again, the primary colours, although bold and noticeable, do seem to be present simply to compliment the logo of ‘Brishopbriggs Academy’. This simple feel could possibly insinuate a younger audience.



 Although there seems to be a neat and orderly style- mainly within the contents page, the main focus seems to predominantly be on the school itself as appose to the following atricles within the magazine. Focus on the school is understandable because it's a school magazine, but this technique may not advertise students to read inside if they haven't sooner been informed of what is inside. There is also no real stand out language or memorable puns to draw people’s attention.


2) The explosive red shapes behind each picture insinuate cahos and excitement as well as a sense of danger against the black background. There isn't one main image to focus on, which could suggest rebellion or modernization, as well as bring more attention towards the magazine name. 'CHiLL' contrasts to the warm red colours and demonstrates originality through only one letter being in lower case.


The contents page nicely compliments similar colours and shapes to the front page, this suggests organization and clear focus. The layout is neater and slightly more simple due to use of only one picture and the clear divide through the center could imply structure and more than one outlook within the school. The confusion accompanied with the title question 'What's Going On?' could be symbolized within another explosion shape, yet the use of a lot of text could suggest that the question is instantly and efficently answered within the following pages, perhaps relating to lesson time in school.


3) The image on this cover not only takes up most of the page, and therefore most of the focus, but it also acts as a collage of everything within the magazine. The cover is clearly thought out and almost symmetrical with hints at George Stevenson being an arty and creative school. This is demonstrated by the scientific and modernised title 'evolve' being written in lower case letters.

I like how the rounded edges of the title contrast to the sharp points of the triangles and square within the photo, and the repetition and rhyming assonance sound of 'News, Views, Reviews & Interviews' brings a catchy feel. I generally feel that this cover is very interesting and attention grabbing with a unique look and text. 
Although evolve's contents page is more calm and focused than the front cover, with less images to look at, it is still quite interesting and colourful, esspecially when compared to the contents page for ‘Brishopbriggs Academy’. There is a more neat and structured feel and because the 'In Sport' section is placed inside a green box, that relates to the grass upon which certain sports are played, this suggests that thought has also been injected to the contents as well as the front cover, implying that the rest of the magazine will be interesting too.
4) This cover is punchy, modern and almost liberating due to alliterative words printed from an open mouth, it implies force, importance and domination. However it looks more targeted towards a fashion or music inspired audience, instead of all students.


The bold black and red's appear quite dangerous and the general colour scheme and look reminds me of album covers by The White Stripes and Franz Ferdinand, this could insinuate musical inspiration and audience, as could the first and largest alliterative headline, 'festival funk'. 
Similar to 'evolve', 'Fusion' appears similar to pop art and also includes lower case letters and an almost technological title, the lower case implies that the magazines are informal and risky by breaking common rules of punctuation.



The contents page for 'Fusion' doesn't seem to realte much to the front cover due to the white background and more feminie childlike feel present within the top image. The picture of a tape however, relates well to the references of mucic within the front page, as do the pictures of flowers and raindrops due to the mention of a festival. Both pages also include bold colour and a very modern and arty feel. Such sub-headings as 'Get off the sofa', 'Snack Attack' and 'Style Bible' also relate to stereotypical representations of teenagers, this highlights the audience of the magazine.