Saturday, 12 March 2011

Week five

This week I began work on the first draft of my magazine, I started on the contents page as I felt that would be the quickest piece to complete and that was the page that I had the clearest idea of how I wanted to look. The work went well and I managed to create a variety of pages to feature as well as sticking to the drawing of my original design. Towards the end of the week I had managed to complete the contents page except for the lack of a main image. I also managed to complete the outline, quotes and title for my double page spread which allowed me to gain a clearer idea of how I wanted it to look with images. I was able to use Photoshop quite easily which was a pleasant surprise and it enabled me to work quicker. At the beginning of the week we also created a photo plan of how we want our images to look. This helped to format my ideas in a way that is more understandable so when it comes to taking the photos I know what I have to do. Scroll down to see the table of my initial photo ideas copied and pasted from Microsoft Word...<><><>   <><><>   <><><>   <><><>   <><><>   <><><>   <><><> <><><>   <><><>   <><><>  <><><>   <><><>   <><><>  <><><>   <><><>   <><><>   <><><>   <><><>   <><><>   <><><>   <><><>   <><><>  <><><> <><><>   <><><>   <><><>   <><><>   <><><>   <><><>   <><><>  <><><>  <><><>   <><><>  <><><>  <><><> <><><>  <><><> <><><> <><><>  <><><>   <><><>  <><><>   <><><>  <><><>  <><><>  <><><>   <><><>   <><><>   <><><>  <><><>  <><><>   <><><>   <><><>   <><><>   <><><>   <><><> (I tried frequently to get rid of these diamonds and the excessive space between the text above and the table below but they kept reappearing.)
 
Picture
 
Time & date
 
 
Model, pose, costume
 
 
Location
 
 
Lighting
 
 
Set-up time
 
 
Mise-en-scene
 
 
Camera angle and distance
 
 
Front Cover
  photo
 
 
Saturday
  11.00
 
 
 
Katie being
  Courtney Love with her arms over her head and dressed in a cream white dress,
  ripped tights and DcMartins, looking directly at the camera.
 
 
In the
  remains of a destructed building. She will stand in front of a wall with
  multi coloured peeling paint & cracked dilapidated brickwork.  
 
 
Due to the
  outdoor setting I am hoping that the natural lighting will be suitable. If
  not I will use the flash on my camera or I could later edit the photo to look
  brighter.
 
 
Katie will
  come to my house at half 10, Saturday morning where we can do her makeup. I
  live near to the construction site so we’ll start on the photos quickly after
  that.
 
 
Relating
  to Courtney, I will apply a lot of dark eye shadow to Katie & she can
  wear a lot of nice jewellery. Her hair will be down with a messy wave.
 
 
The image
  needs to be portrait to fit on the front cover and I would like to capture
  the interesting setting as well as Katie’s clothing so I’m thinking a medium
  shot.
 
 
Main Contents
  Page photo
 
 
Saturday
  11.00ish
 
 
 
Katie
  being Courtney Love in the same costume but with a different pose, maybe she
  could lean against the wall and look confident.
 
 
Still staying
  in the rundown building site, for the contents image I would like to
  emphasize more of this setting.
 
 
Again this
  will depend on the weather, if raining mildly this could simply add to the
  effect but if heavy, photos will need to be taken another time.
 
 
I will
  focus on taking the front cover image more so as that is the main selling
  point so this contents image will be taken after those but still all in one
  shoot.
 
 
As I want
  to photograph a bit more of the wall behind Katie, there will be more colours
  in this photo due to the variety of paint shades.
 
 
 A
  wide angle long shot could work well for this image because that would
  capture more of the setting as well as more of the models outfit.
 
 
Extra
  Contents Page 1
 
 
I will use
  a photo taken at a concert in November
 
 
 
 At
  the top of the contents page there will be a photo I took of Carl Barat from
  The Libertines dressed in a black leather jacket and top.
 
 
This
  concert was at The Other Rooms in Newcastle and I was lucky enough to be standing
  at the front to collect high quality close up images.
 
 
There was
  use of professional lighting at this gig as well as the flash on my camera so
  the photo has come out bright enough to even highlight his necklace.
 
 
Because
  this photo was collected before I began the music magazine work I ultimately
  don’t need to organize when to take any extra photo’s for the contents page.
 
 
There are
  just 2 colours in this photo, the black of Carl’s clothes and the red of his bandanna.
  Also his outfit does relate to the genre of music within the magazine.
 
 
 This
  photo seems to be a medium shot because it shows from just mid-body up to the
  top of his forehead and I only zoomed in a little to get a closer up image.
 
 
Extra
  Contents Page 2
 
 
This is a live
  photo taken from a summer festival.
 
 
 
 

  photo will be one of the singer and bassist in The Horrors, both members are dressed
  with loose fitting shirts tucked in to black skinny jeans.
 
 
This live performance
  was at the last Evolution festival and I again managed to find a good crowd
  position which allowed me to take good photographs.
 
 
There was
  higher technical lighting on stage here than at the Carl Barat gig, as
  captured in the photo, so the variety of colour bulbs and smoke machines help
  make the photo look better.
 
 
This photo
  was also taken before I began this work but the performance was in the day
  time and due to them playing at an outdoor festival this was also beneficial for
  the lighting because of the natural sunlight.
 
 
The main
  colours in the photo are lilac, white and black, which are present in the musicians
  clothing and in the lighting which looks complimentary & professional.
 
 
 This
  photo was taken landscape which ultimately gives a wider angle. This looks
  better because there are two main people in this photo so the wide angle does
  not make them look squashed.
 
 
Extra
  Contents Page 3
 
 
This photo
  is taken from a gig in RPM record store in Newcastle
 
 
 
I will use
  a photo of Paul Smith from Maximo Park playing guitar and sitting on a shop
  counter. He is also wearing his trademark hat.
 
 
Paul did
  an intimate in-store gig which is clear in the photo because behind him there
  are music posters and a shelf of CD stock.
 
 
Although due
  to the stripped back performance there was no technical lighting, the shop
  lights were switched on and again, there was a flash light on my camera.
 
 
As
  mentioned above these extra three photos I will use were taken before with no
  intention of being used in a ‘magazine’ so there was  no need to schedule a time, I just got to
  the venue when the gig began.
 
 
Paul’s red
  guitar stands out here as that is the only block colour in the photo, this
  will work well for a music magazine and relates to the rock and indie genre.  
 
 
The shop
  this gig took place in was quite small and there was no-one in front of me so
  I managed to take another medium shot with little zoom. There is also a slight
  low angle as he was sat higher up.
 
 
Double
  Page Spread photo’s
 
 
I will
  take these photos at the same time as the ones for the contents and front
  page.
 
 
I would
  like to use four photos on my D.P.S so will ask Katie to pull a variety of different
  facial expressions to show separate moods and personalities.
 
 
Although
  still in the building site, that setting won’t be present in the double page
  spread main images as they will just show Katie’s face.
 
 
The
  lighting may actually be more important for these photos because they will be
  closer up and I will also need to consider the effect of flash on the models
  eyes.
 
 
 All pictures will be done at once in one
  outfit at one location so I will simply ask Katie to pull a certain position
  or expression at the time and relate it to Courtney Love.
 
 
I am
  thinking of making 2 of the 4 photo’s black and white then grouping them
  together in a sort of film strip so will edit the colours slightly once
  taken.
 
 
I have an
  idea of how I want this main article image to look and because I’m combining
  4 photos I think head shots would definitely work best.
 

Friday, 4 March 2011

Questionnaire graphs

Here are images of my questionnaire graphs. I decided to draw them because I felt they would be easier and quicker to achieve that way and I would be more easily in control if I could physically see them and alter the measurements. Although the work does look less professional, I also feel to hand draw the graphs was also more creative and original.


I feel that the reason Q was the most popular magazine choice for question one may be due to the fact that they always produce very detailed issues full of a variety of features and a variety of musicians. The vast content will appeal to a larger audience by offering a lot of different articles that always seem professional and focused with interesting, high quality images. NME appeared to be second choice and some of the reason's offered were the length of their articles and their special feature countdowns (e.g. top 50 albums) With mention to their writing style, here is an interesting response to the next question... "I find that NME is an 'easy read' which is less wordy and more humorous, in places, than others which is kinda important to me as I don't have much spare time to pick up a magazine."


The most popular answer for this question was the aesthetics of the magazine. I feel this is because it is the image that most draws people towards a magazine and with consistent use of high quality photos the magazine will be more appealing and look more professional. Other feedback included this valuable and detailed quote about Q's writing style: "They are fairly open to new music and most of the time they seem more interested in the actual music than the lives of the musicians. I also like the length of the articles."Another interesting point was raised in this question about magazine websites, this led me to research how many music magazines have also adapted into websites or more. In doing this I found out that NME, Q, Kerrang and Rolling Stone have websites as well as Twitter accounts. Not to mention a variety of the referenced magazines also hosting awards, organizing tours and broadcasting radio shows as well. Interestingly, I also discovered that Rolling Stone, as an American production, has more global success, which could define as to why they are such a renowned magazine. 


Interview's seem to clearly be the most popular type of article within my target audience. I think this is because they are usually the first thing that springs to mind when considering which type of texts are included in magazines, so may therefore be expected to appear. Simple question and answer interviews are a basic and understandable method of providing information so are easy to follow and take in. More complex interviews styles also exist and are usually written in a block of text, they sometimes begin by describing either the setting, the artists body language and clothing or their past,
before including a quote. The variety of styles within one text type will also appeal to a wider audience and because there is always direct speech from the musician, this gives a sense of personal depth and honesty, as if the reader is more involved with them than in a gossip article. Gig reviews and album releases were also popular choices and this shows that the people I asked also care about the actual music and what has been recently going on with the bands. I shall remember to consider this when creating my own magazine work by possibly referencing concerts and new releases within the contents page.


It is very beneficial for me that the strongest results for this question are also the genre's that I want my own magazine to focus on - rock, indie and alternative, I think this is because me and the people I asked to answer my questionnaire all share similar music tastes. This positive feedback is also helpful to my idea of focusing on Hole, because they are an alternative rock band and although no body mentioned them in the question below, their style of music fits perfectly to the most popular styles chosen within this question. Rock and alternative are both very vast music genre's containing a massive variety of artists, old and new, as well as the exceptions of soft rock and hard rock as well as experimental and unique. This means that a lot of popular musicians will most probably categorize under the genre's of rock or alternative, which could be a reason why they were the most popular choices for this question.


There was understandably a vast amount of responses for this question and I think the answers were in such high quantity because people who have a passion for music will most likely be open to a variety of artists, even within just one or two genres. Because I asked 20 people that also resulted in a lot of responses, not to mention the amount of musicians that are out there to choose from. I decided that the best way to graph the results in a more orderly format would be to section the responses into individual categories based on the answers themselves. In doing this the results are easier to digest as I was able to display the musicians as follows: solo artists, bands that have split up, older bands, new bands and other. The most popular answers within the solo artist category were Lady Gaga and Nick Cave, I feel this is because Lady Gaga is possibly the most well known musician/ celebrity right now and has a massive fan base so will be understandably very popular. However, the artists most frequently mentioned overall were The Smiths/ Morrissey whom appeared (due to Morrissey's current contribution to the music industry) in the older bands category. I think they were most popular because they are seen as cult musicians meaning that people who like them really love them and become dedicated followers to the music, as highlighted in the results. Interestingly, newer bands appeared more popular than older bands which is a worthwhile finding for me when beginning my own magazine work, so that I will know to reference both. I think my target audience are more interested in up and coming bands because they are advertised and referenced in magazines and on the radio more so than older artists, as well as touring more frequently. These overall results were very interesting because I happen to like all the bands that were mentioned, this is also beneficial as I will be able to happily reference these artists within my own work still knowing that the target audience will also appreciate it.


I did originally consider my front cover image being of Hole instead of just Courtney Love until I realised that it would be easier to position one person correctly and get a successful photo than to try with 3 other members as well. Luckily, the second most popular answer for this question was to have just the singer in the main image so these results will not negatively effect my ideas after all. I think the reason that the people I asked like full band images more could relate to the previous question about music genre's. Because rock was the preferred option and that type of music is known mainly for guitars and loud instruments, people will instantly picture the entire band instead of just the singer so may ultimately prefer group shots. Famous re-used photo's also peaked highly on the graph results and I think people like these because they can instantly recognize an iconic image and therefore understand it's importance and meaning, possibly without being told. The Beatles' Abbey Road is possibly the best example and when magazines re-print or re-use such well known images readers will know that the band's history will be discussed. NME recently used this technique on their front cover by issuing a previously used image of Jarvis Cocker to symbolize Pulp's reunion, this will bring back nostalgic memories to those who may have bought the original copy and will also highlight how loved that band are if they have a universal image.


These results were quite harmonious and equal which is helpful to me as after being inspired and guided by the answers I can still decide the final outcome myself. Because my target audience are partial to both natural and posed photos this means that I could incorporate both styles within my magazine. Posed photo's seem more professional and organized so (as somebody in the questionnaire mentioned) would look better on the front cover yet natural photo's appear more intimate and personal so would be better along side the double page spread,  a mixture of the two will also appeal to a wider audience and demonstrate wider photography skill.


Interestingly, black and white images were the most popular choice for this colour scheme question. I presumed that people would be more drawn to bold and colourful images but I think people like black and white as well because the simplicity seems classic, respectable and quite honest with a sharp impact. I will take these results into consideration when later experimenting with image editing. Warm colours were also highly favoured and I think this is because red is the most unmissable and commonly used colour in music magazine covers so will therefore look professional by complimenting popular codes and conventions. Both black and white and red colours are also flattering and complimentary to both males and females as well as all music genre's. This ultimately makes those colours very versatile and easily adaptable, possibly suggesting why they received the highest rating for this question. 


The results for this question were the most interesting to me because I thought they would be the complete opposite. For example, I instantly presumed that the most popular image location would be indoors in front of a white screen as those types of photo's seem to be the most frequently used within music magazine covers. Instead, that was ironically the lowest result. Perhaps this is because being so regularly used those images may actually appear, to some, quite boring and un-original. The highest result however, was photo's with an interesting background which is actually the option that I thought people would least like but also the option that I myself most wanted to do. This is very beneficial in helping me to still pursue my original magazine ideas knowing that the target audience will appreciate them. Outdoor images were also a high rating which I think could possibly be influenced by festival/ outdoor gig photos that usually appear within the contents pages or double page spreads.  


I feel that these results are very understandable because an orderly contents page is easy to follow and due to it being one of the first magazine features, the readers will not need to be majorly impacted until reaching the main articles. The aim of a contents page is simply to inform the reader where certain aspects of that issue's features will be placed and offer a brief description of what that page consists of. Because of this it is understandable that text dominated was also a popular response because that way readers can simply scan for a piece that seems interesting to them and flick to that page instead of being obscured and baffled by excess images. Image dominated contents' were not rejected however and I feel this is because a page with no images will be less appealing and possibly less professional. I will also take all points into consideration by producing a contents that is easy to follow with informative text and a few photo's simply to compliment the discussion and make the page more attractive, also to include more of my own photo's.


These results compliment my original thoughts perfectly because I have interesting ideas about the location of my own photo's so an image dominated double page spread will ultimately allow me to exhibit the image in a way that will gain more focus. I feel that my target audience also prefer image dominated texts because large photo's act as an interesting and visually stimulating break between text that makes a read seem less challenging. This could also reflect the previously used quotes about the length of articles and the amount of time there is to read a magazine because a large block of text will not advertise a piece as much as an impacting photo would.


I feel that the largest response for this question about colour schemes was aimed toward the option 'don't mind' because most music magazines seem to usually use a colour scheme on text that has been inspired by the colours apparent with the photo's, instead of always taking photo's to fit the conventions of a chosen colour scheme. Always sticking to a fixed colour will be more difficult and could appear less experimental and interesting as apposed to a new variety appearing more complimentary and well coordinated.


I feel that the reason dark colours and a variety of different colours were the most popular answers in this graph may be due to the fact that current music magazines tend to use those two combinations rather frequently, for example a colourful image combined with black or dark text. The balance between colours looks professional and I think because that scheme does appear regularly my target audience will therefore appreciate it as a common convention within magazines. Another possible reason why dark colours were a high choice could be demonstrated within the previous results for question 8, because during the question about image colour, black and white was also the most popular choice.


I feel that a sharp style of font was most favoured within this question because it appears forceful and impacting and usually relates to the genres of music within the magazine. NME and Q both use sharp font and capital letters within their articles and because the first question demonstrates that these magazines were the most frequently read, this could suggest that the reason my target audience appreciate those particular text types above the other options could be influenced by the text used in the magazines they read.


Because free posters were the gift most desired by my target audience this will allow me to pursue my original idea of including some artist images within the contents page. This will demonstrate a vaster assortment of photo's and now also appeal to an audience. I feel a reason why the people I asked like posters and CD's so much could be because of the way they feel about music. When someone likes musicians so much, especially such a vast amount of musicians, they may want to advertise the way they feel through posters and also expand their listening of that artist into albums and CD's, so when such features are advertised on magazines that will appeal to a vaster audience as they will feel they are getting their money's worth from the magazine. Posters are also another visual feature within magazines which could relate to the image dominated response of question 11.


For those who love music and therefore read music magazines, the use of lyric printing within text will act as a special and meaningful feature towards those who recognize them, especially if the lyrics used are favoured within that band's work or seem universal and poignant to what is happening at that time. They could also hint at the topic within the article as well as seem complimentary and knowledgeable of the featured artists work. This could reassure the readers that the magazine does care for who they are writing about if they are aware of the song lyrics. This is why I feel that most people questioned answered yes.


I feel the reason that such a large quantity of people prefer quotes to be displayed on both the front cover and the double page spread could be because when used on the front cover they will invite buyers to read the article itself and therefore see other quotes. This will appear more structured as if following on in order and leading to the complete text. Interesting quotations will highlight the personality of the artist and could also reflect the style of the magazine itself so when successful and appropriate more use of quotes could be a beneficial advertisement towards the main features.


When there is a continuous running theme within a magazine there is a professional sense of organization and structure which could be why so many of the people I asked decided that the contents page, front cover and double page spread would look better when all sharing a similar colour scheme, font style and layout. This way, the running story will be clearer if images from the piece appear on the cover, the contents and the article itself because those who will be interested in the text will gain more satisfaction from seeing regular references to the featured musician.


My target audience have displayed that £4 is the highest price they are willing to pay for a magazine and I think this is a reasonable amount to pay in knowing that you will receive money's worth with detailed text and impressive images. If I were to make my own magazine £5 then less of my target audience would be interested in paying that price for fear of being ripped off. This information is therefore helpful for me when deciding how to price my work so that I'll know the limits as well as the regular/ lowest amount that magazine buyers are usually comfortable to pay.


The people who I asked to answer my questionnaire have clearly demonstrated that they prefer music magazines that focus on broader and more varied styles as apposed to a magazine that discusses specific genre's. I feel that this relates to the answers displayed in question 5 because that resulted in a vast amount of different artists and a broader magazine will ultimately feature a vaster amount of different artists instead of one fixed style. This way the magazine will target a wider demographic who will have more opportunity to find an article or band that interest them as well as an opportunity to discover new up and coming artists.

Thursday, 3 March 2011

Week four

This week and last we have been continuing to analyse magazine front covers, contents pages and double page spreads as well as collecting data from the questionnaire. We have also created mind maps of initial ideas for our own front cover, contents page and double page spread and also began to sketch out initial ideas of how we ultimately want our own work to look - here are some of my written pieces along with some of the inspiration...



Here is my initial idea for the double page spread. The layout was inspired by a Queen article I saw in Mojo and I will upload an example of that article soon.


Below is an incomplete yet developed image of how I now want my double page spread to look, I decided to increase the 4 images to an entire page as apposed to a line along the top because I feel that it looks more professional and impacting and relates more to a variety of style models.


Here is a quick draft of how I want my contents page to look. The blank space will be filled with a large image of 'Courtney Love' in a similar position to Nicky Wire (below) with written text on her hand such as 'Who is Courtney Love' or 'Money Can't Buy Me Love' I will be able to include images of Carl Barat, The Horrors and Paul Smith as referenced in the 'free poster' section from when I saw them live because the photo's are of a high quality and will link to my chosen music genre. The general layout of my contents page draft has been largely inspired by the neat yet image dominated styles of Q and Uncut.



The main inspiration for my own magazine came from Rolling Stone because I feel their covers are always professional with deep, interesting and honest photo's. Here are images of my favourite and most inspiring covers...





Wednesday, 2 March 2011

Analysis of existing front covers


This front cover image of Florence Welch portrays a feel of  deep intensity because her stare seems quite fierce and almost angry, as if she is looking straight at you. This could relate to her music being quite powerful as well as a lot of the musicians in NME having attitude and a lot of opinions. Her head is tilted to the side which suggests confusion and disorder, this could appear quite edgy and may link to the cahotic lifestyle of a musician. The colour of her hair seems to shine in contrast to the black and white text and because red is very bold and almost dangerous, she appears quite fiery, rebellious and almost punk. This originality relates again to the alternative genre of  music within NME and the modern feel of the image could suggest that Florence is making a statement, perhaps you have to be individual and unafraid to get noticed in the music industry. Within the photo Florence is clearly wearing eye make up although the general amount is minimal and her skin looks pale with a clear complexion, as apposed to being tanned and heavily made up. This seems more natural and simplistic, possibly earning more respect. 
All text is written in capital letters which is noticeable and implies stern force, as if what they need to say is important. The adjective 'special' in 'special edition covers' will advertise buyers because the idea of a different type of edition seems more interesting. Whether purposeful or not the reference to X Factor highlights the modern world and mainly "The state of music today". The quote "I would never have got through the auditions" could imply a lack of self confidence or just modesty, this could juxtapose the confident and stern expression within the photo.


This main image has a feel of importance because Dave Grohl's confident stance seems quite powerful and masculine, almost arrogant. Folded arms however could be a sign of insecurity or shyness and because part of his fringe is covering one eye, this could seem as if Dave is hiding away. Instead, the long hair seems to more appropriately fit characteristics of a classic rock star and the body language seems more stern and quite threatening. He's looking down into the camera with a slight frown, possibly insinuating he actually has a higher status than the readers and is looking 'cool' and tough instead of reclusive. A plain white t-shirt could symbolize honesty and purity, the cleanness could almost suggest Dave has nothing to hide, which juxtaposes the initial ideas of crossed arms. Grohl's red and almost menacing tattoo's and dark facial hair are not only part of his trademark look but they also reflect the styles of music he is famous for with Nirvana and Foo Fighters and will  therefore appeal to a large section of Q readers. The blue background seems stereotypically masculine and there seems to be a certain amount of emphasis on Dave's muscles as if his arms are almost leaning on his own name. This could relate to the many instraments he can play and also suggest that Q in general, or perhaps just this issue, could be targeted more towards men than women.
All text is again written in capital letters and is positioned around Dave Grohl and the neat and orderly list of featured artists hints at the genre of the magazine. Reference to Oasis, The Beatles, Blur, The Rolling Stones, The Stone Roses and The Jam are apparent within mentions of their members as appose the the whole band themselves. This suggests that readers of Q are expected to be aware of this information before reading and also shows that the expected type of musicians will be appearing within the magazine. Such artists as Beyonce, Dido, Madonna and Britney Spears however would not usually be expected to appear in a generally rock, alternative and indie magazine but along side the previously mentioned, they simply highlight Q's vast discussions of a larger variety of music. The only piece of black text is placed in front of a strip of gold which seems quite luxurious and almost regal, it highlights that Q are proud of celebrating their 20 year achievement and it might discretely hint at them being a successful music magazine with a good reputation.

This cover almost appears quite childlike because of the many pastel colours, the party balloons and the slight feel of fancy dress. This could relate to the quite joyous and fun sound of some of The Beatles songs and imply that they were in the midst of celebrating their major success. Ringo Starr appears to be dressed the most extravagantly and interestingly, almost ethnic due to the many fine patterns and colours, this demonstartes character and personality and could be a purposeful statement to subvert the stereotypes of a drummer, or to simply demonstrate that with devoted fans they deserved more elaborate costumes for photo shoots. In comparison, John Lennon doesn't seem as involved with the group as he is dressed simply and positioned behind the other members appearing to gaze in the opposite direction, looking less content, this could somehow hint at his later departure from the band or suggest that he may not have been coping with the success. The general style of this front cover and the clothing worn in the photo don't seem to fit the expected codes and conventions of a music magazine, yet this could highlight the originality of The Beatles, and of The Word. Perhaps the difference could also be due this issue being a 'Special Edition'. However, their facial expressions still fit the standard look of bands on magazine covers as they appear quite serious and plain, esspecially in contrast to the energy that seems to be surrounding them. This could possibly be to add a contrast between the happy mise en scene or imply that they did know how to deal with the hysteria around their music. Although the image is slightly unusual for a cover, red and black is the most common colour scheme on music magazines and Word have achieved that within the title and heading. The lack of text on the cover clearly adds more focus onto the image and is possibly missing because any other additions could drown out the photo and become lost or overpowering. "Why The Beatles Are Underrated" is an intreaging headline and slightly controversial due to 'Beatles Mania' so will therefore advertise readers into finding out the answer within the magazine itself. 


The rock and metal genre of this magazine is always clearly demonstrated within each Kerrang front cover, even the magazine title alone. The font appears slashed and damaged and the exclamation mark could relate to the loud and impacting sound of rock music. 'Kerrang!" sounds like an onomatapoea and the forceful emphasis pronounced on the letter K relates to the harsh, heavy sounds of guitar music. Kerrang's featured bands consistently present a tough and 'hardcore' look as well. For example the Jared Leto quote "I could be your worst enemy" is reflected in his viscious and forceful hand gesture and deep stare into the camera lense. He looks menacing and stern as if trying to be intimidating, yet it seems that all men on the cover have spent time and energy perfecting the stereotypical looks of a 'black metal' or 'pop-punk' band due to the long hair, dark clothing and occasional eye liner. Jared Leto's leather jacket, stubble, furrowed brow and dissaproving squint all portray a rough and angry image which could also reflect his own music with 30 Seconds To Mars. The band name itself is written at a diagonal slant as if they are dissorderly and manic, the text box seems to shoot accross the page as if constantly moving and ongoing.  There is a general sense of aggression and distress on the cover due to the Him quote "It's a big middle finger" and certain band names such as Alice In Chains and All Time Low. This targets the musical audience very well and very cleary, more so than the vaster genres within Q and NME. During the advertising 'poster special' there is also a live gig image which captures the pace and atmosphere of a rock concert, the guitarist appears passionate about the music and the energy seems to show in his facial expression and the movement of his hair. This will appeal to readers who attend gigs, like that particular band or who were even at that particular gig. Within that image, and the entire cover, red, black, grey and white are a clear colour scheme and the bleak connotations of those shades could relate to the represented music genre. In contrast however, the photo of Hayley Williams appears very feminine and gentle and she looks quite sweet and innocent. The pretty white dress and blonde hair seem pure and childlike which is an unusual contrast to her music with Paramore, perhaps she is purposefully subverting the popular idea of rock musicians dressing in black and looking miserable, or maybe the image just plays up to the quote on marriage. This could also be a statement as she is the only female on the cover so plays an important role towards female Kerrang readers and fans.


This image of Blur highlights the tight friendships between the band members because they are all positioned so closely together that it almost resembles a family portrait. The honest and open expressions in their faces portray a feel of comfort and trust as if they mean what they sing about and are willing to open up to the interviewer, which allows readers to trust them. Although Blur are clearly the main focus on Mojo's cover, there are also obvious references to other influencial bands, such as Queen. The positioning of Blur is similair to, or inspired by, the iconic video for Bohemian Rapsody and "Revolution In The Head" was possibly inspired by a book about The Beatles. That headline has cleverly been placed ontop of Damon Albarn's head to symbolize the 'revolutionary' thought procces of a musician. This could insinuate that Mojo is quite humorous or quick witted and may frequently use musical puns as a method of cleverly portraying knowledge, perhaps meaning that the readers may be expected to understand. Because the other band members are also situated around Damon's head this could also reflect upon the saying 'let's put out heads together', possibly suggesting that group ideas helped to create "Blur's new masterpiece". Such a grand and exciting word as 'masterpiece' will interest readers into learning more about the hype - esspecially those who are fans of Blur's work already. With such flattering reference to the new album this could also insinuate that Mojo might feel Blur have reached similar levels of success as Queen, hence the inspiration for the cover image.

Tuesday, 1 March 2011

Analysis of existing contents pages


This is clearly an image dominated contents page and the band's used symbolize Q's preferred music genre. Because there are no captions of the band name this suggests that the magazine expects reader's to simply recognize Radiohead and the Manic Street Preachers, especially because the images used are not the most famously well known. Because those particular bands have been selected to appear on the contents page, especially without clear captions, this highlights their successful status within the music industry and could hint that this 'best album' edition of Q is focused upon the bigger bands as appose to new, up and coming stars."250 best albums of Q's lifetime" could suggest that Q are such a profound magazine they are now able to judge the 'best albums' that only they have been involved with as apposed to music before them, possibly insinuating music has improved since their arrival. "Best" is a strong superlative to use and could portray that either Q readers deserve the best or perhaps that Q themselves always provide the best. It could also hint that the magazine are so experienced and respected that they are ultimately entitled to help decide and exhibit the best. The photo's used could possibly hint that Radiohead and Manic Street Preachers are some of the best bands today. This appears flattering and could suggest that Q behave with a complimentary and endearing manner which may have helped them gain such success and demonstrate that they are genuinely interested in the music they feature. This will provide a strong and trustworthy impression for the readers. The photo's of the bands themselves appear almost stripped back and simplistic because there are no instrumental props or colourful clothing to distract from the members. This appears focused and natural which could relate to Q's writing style and suggest that within the magazine there will be precise and honest text. The decorative Chinese setting for the Manic Street Preachers image could also relate to their global recognition and importance around the world.
  

The tightly compacted format of these pictures implies a feel of organization and because all the images are fitted closely together this could suggest that Mojo have a lot of important and visual articles within the magazine that have been clearly structured. All the images used are quite unique and individual which strongly relates to the styles of music within the magazine and seems extremely arty and creative. This could insinuate that Mojo also consider the deeper visual aspects of music as well as just the sound, this seems more interesting and vast as if they are willing to reach into a wider audience who also appreciate such things as album artwork. The largest image is live which again suggests Mojo's readers could be experienced within the visual sides of music. Within the photo Nick Cave is basked in red light which could symbolize the darkness and the passion in his music as well as highlight a harsher contrast between the softer, pastel shades of the photo's below. With reference to text, the magazine name itself is written the most noticeably as if to suggest Mojo's importance and status within the music magazine industry or to imply that they want readers to remember their name. Also relating to the organisation that this contents page shows, the neat structure of the text is easy to follow due to bold headings with colours that compliment those in the images. This could insinuate that Mojo is an easily readable, well written and understandable magazine with a thought out and presentable colour scheme and structure.


The two images used here are quite contrasting, not just due to a obvious difference in colour, but mainly because they seem years apart and the style of music apparent in them also seems very different. This could suggest that the music discussed within Rolling Stone is extremely vast and therefore appeals to readers with a similar appreciation and understanding of a large spectrum of music styles and era's. Such variety compliments the popularity of the magazine because it demonstrates an open minded outlook on music and the use of an old image could relate to the length of time that Rolling Stone have been going, suggesting that they ultimately have a more in depth amount of knowledge. The general feel of the photo's used seems very fun and lively, almost exciting and the natural energy within both almost makes the singers appear like they are still moving. This captures the atmosphere of live music perfectly and the effort put into performance, possibly demonstrating the rewards of the music industry and even imply that Rolling Stone themselves could focus on the fun energy of music as well as the serious side of song writing. The rhyming sub heading 'Money Honey' appears as a song reference but interestingly, a song by Lady Gaga - not Beyonce. This could simply relate to the two singer's collaboration on the song 'Telephone' or even imply that the singers are similar whether that be by how much money they are worth or how successfully they are. Either way, the twist could suggest that Rolling Stone are quite an edgy magazine who may sometimes throw in a twist, possibly as a test of the readers musical knowledge.


There is an almost overpowering use of images and colour within NME's contents page, this could relate to their slightly teenage audience or the new up and coming musicians within the magazine, as well as drawing alot of attention to what is included in the following pages. All the images used are very unique through the use of unusual clothing and most of them have either been taken live or outdoors, this seems very modern and fresh and could relate to the interesting and experimental music featured in the magazine and possibly the life styles of the musicians themselves and even the people who read the magazine. The quote "waste, suffering..." stands out very boldly especially in contrast to the vibrant and happy photograph beside it, this could symbolize the two sides of the music industry such as the struggles and rewards of becoming succesful or even suggest slight fakeness. In the image belonging to the quote, PJ Harvey appears quite mournful and insecure by the way she is clutching her instrument and looking away from the camera with shy and frightened body language. This could suggest vulnerability and imply that her new album in full of emotion and honesty. Relating to emotion and honesty, the Paul Weller quote "I won't stop till I drop" highlights the passion and commitment he still has within his music, which is surely a shared thought between his fans, music lovers in general and NME itself.


The neat sections within this contents page hint that Uncut are very professional and organized and put a lot of thought into the presentation of their magazine, this is effective in convincing the audience to read further on. Organization is also apparent within the page listings because instead of writing the most famous artists at the top or the largest features at the top, Uncut stick to the classic numerical order format. This means that those who wish to read the magazine in chronological order will find the contents easier to follow. Within the dominant main image the Fleet Foxes singer almost appears to even be gazing at the list of features within the issue, looking quite pensive and distant, in comparison Graham Nash from CSN  in staring directly out of the page with intensity and seriousness. This could hint at the compound of their relationship, perhaps Graham is in control and seen as a respectable higher figure with more valuable experience to offer. If so, he should surely be in the foreground of the image yet he fades into the dark background surrounded by less colour, perhaps this is because Fleet Foxes are a newer band that a certain demographic would be interested to discover, and because they are the ones doing the interview for this feature. Although Robin Pecknold, the singer of Fleet Foxes, is in the foreground which deems him as more important, he is slightly out of focus, especially in comparison to CSN, this could insinuate that his involvement may have over shadowed the band themselves. Robin is dressed in a casual checky shirt and has quite a thick beard which could relate to the stereotypical ideas of a folk band's image. He looks very stereotypically masculine as well due to the facial hair and navy blue clothing, this seems to reflect the fact that there are no images of women and only one small reference to a women within the entire contents page, strongly insinuating that Uncut seem to either target their magazine more towards men or simply not usually feature female artists.